A NEW, REGENERATIVE SETTING:
THE DIOR ROSE GARDEN
Located in the Granville basin, just 20 km from the Villa Les Rhumbs and the cliffs of its wild ancestor, the Rose de Granville is cultivated at the very roots of its genesis. On 20 plots spread across 7 hectares, more than 32,000 rose bushes are already growing, and by 2023 there will be over 50,000.
The creation of the Dior Rose Garden illustrates the House of Dior’s profound commitment to preserving the existence and the richness of the living world.
Accompanied by Biosphere, specialists in agroecological transitions, the House of Dior is designing a project for the future. Beyond organic cultivation directly in the open ground, a 3-year research plan was created to develop the first regenerative cultivation1 for and around the rose. Like all the Dior gardens and suppliers, by 2023, the Dior Rose Garden will be certified by the UEBT (Union for Ethical BioTrade), of which Dior is a member.
This new type of cultivation aims to have a measurable impact on biodiversity, the health and richness of the soil, its resilience, as well as its capacity for capturing carbon and its aptitude for preserving all the richness of the Rose de Granville.
1To be certified within 3 years.